You say your firm is “customer centric”—but is it true?

Is your company nimble enough to adapt to customers’ ever-changing needs, or do customers still fall victim to the constraints of organizational silos? If your firm is like most, it aspires to the first but falls into the second category.

In Reorganize for Resilience, Harvard Business School professor Ranjay Gulati provides a hands-on guide to breaking down internal barriers to deliver what customers really want. Based on extensive new research and featuring both case studies and practical diagnostic tools, the book is an essential blueprint for building the more flexible architecture that today’s “commodity hell” demands.

Praise for Reorganize for Resilience

“Business now operates in a fundamentally reset economy. To win in this environment, leaders will have to radically restructure their strategies and break through internal barriers that stand in the way of execution. Gulati gets it right—his practical insights into how to ensure that strategy turns into action are money in the bank for businesses big and small.”

--Jeff Immelt, CEO, GE

Reorganize for Resilience is a relevant book in today’s turbulent times, when ‘customer-centricity’ is the one real differentiator in the market place. Gulati tracks companies that have been successful despite the recession and demonstrates how their ‘outside-in’ strategic orientation has given them the flexibility they need to win even in tough times.”

--Sunil B. Mittal, Chairman and Group CEO, Bharti Enterprises, and founder, Bharti Airtel

“This book from one of the foremost scholars of management makes an important contribution to our understanding of how to sustain success even in turbulent times.”

--Clayton Christensen, Robert and Jane Cizik Professor of Business Administration, Harvard Business School, and author, The Innovator’s Dilemma


“The best-run businesses today must be flexible in order to meet their customers’ changing needs and deliver superior customer value. Gulati’s timely book shows how organizational visibility can break down the silos within your company and increase transparency in your broader business network to adapt quickly—and not only survive, but thrive.”

--Leo Apotheker, CEO, SAP AG



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